Digital Marketing Uncategorized

Why you need a business plan, not a marketing plan

Sponsored by The Marketing Practice – SAS UK and Ireland marketing director Rachel Lockwood explains why all business functions need to be aligned to a single set of goals. It may be common to have separate marketing, sales and service plans, but she argues that to address the market’s needs and your own revenue objectives, everyone needs to pull in the same direction and not work in silos.

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