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Best Lead Generation Tools for B2B Small Businesses Digital Marketing

Are you a small business owner looking for ways to generate leads? If so, you’re in the right place. In this blog post, we’ll share the best lead generation tools for B2B small businesses.

From software to online tools, there are a number of ways you can generate leads for your business. But with so many options available, it can be hard to know where to start.

That’s why we’ve put together this list of the best lead generation tools for B2B small businesses. Whether you’re just getting started or you’re looking for ways to improve your lead generation efforts, these tools will help you get the job done.

What are The Important Software Tools required for online lead generation in B2B?

Lead generation is the process of acquiring potential customers or clients for a business. It is a key element of the sales process that helps businesses to increase their revenue. There are a number of different methods that can be used to generate leads, but the most effective method will vary depending on the type of business and the products or services that they offer.

One of the most important things to consider when generating leads is the target market. Identify the segment’s characteristics of the customers most likely to be interested in the offering. Once the target market has been identified, businesses can then focus on generating leads that are specific to that group.

There are a number of different software tools that can be used as part of the lead generation, including:

  • Marketing Automation
  • Email Marketing Tool
  • Customer Funnel Analytics
  • Lead Generation and Management


What are the Best lead generation software tools for B2B Customer Journey?

The most holistic all-in-one solutions, such as Hubspot, are quite costly for small businesses. Designed for large scale and fast operations, we recommend the following below for Lead Generation for small businesses. Most of these lead management tools are standalone. However, they can be integrated together via the marketing automation tools, or through a well documented workflow.

Email Marketing Tool – Send in Blue

Email lead generation may seem redundant, but this old faithful campaign can generate $36 for every $1 spent (Source: Litmus Research). And 59% of respondents say that marketing emails have influenced their purchases.

The successful sales email campaign maps the different segments, and creating unique campaigns for each.

Send In Blue’s platform is one such holistic tool. It helps you segment your email customer bases and create unique lead gen email drips for each. 

SendinBlue Email sign up form

Sales Lead Generation Campaign Tools – Leadlabs

A sales lead generation campaign tool can help you to increase your sales by providing you with targeted leads that are more likely to convert into customers. This means that you can get more customers with less effort, which can improve your bottom line.

Lead Capture Activities can become excessive and you can lose potential customers. However Lead Labs is an all-in-one tool that shortens the journey for customers, and simplifies setting up lead capturing. Once your customer signs up, you can integrate this with Send In Blue for a full email drip campaign. 

Leadlabs Lead Capture Screenshot

Marketing Automation Tool – Pabbly

When it comes to marketing, there are a lot of different moving parts. This includes:

  • creating and executing campaigns
  • Analyzing campaign effectiveness
  • Making Campaign adjustments

This is a lot for activities any one person (or even a team) to handle. That’s where marketing automation tools come in.

Designed to help streamline and integrate regular tasks, your time will be freed up for other areas of your business; or even take some much needed time off. Pabbly is one such tool, where you can integrate activities across numerous platforms and tools to take the tedious activities out of marketing. 

Pabbly Marketing Automation and Integration
Pabbly Backend interface

By automating tasks like email marketing, social media, and lead generation, you can free up your time to focus on crafting creative and targeted campaigns that will resonate with your audience.

Customer Journey Analytics and Management Tool – Funnelll

As Peter Drucker put it, if you cannot measure it, you cannot manage it. Same thing with your marketing campaigns. How do you get an holistic view across your different across multiple platforms where you are reaching your different customers?

That’s where having a dashboard that can automatically pick up on your goals, accurately track visitor and buyer journey; and present it in a way that’s easy to understand. Funnelll is one such platform. After linking it to Google Analytics, the platform can instantly pick up on your customer journey, track the bottlenecking, activities, present the data, and provide recommendations on what to do for improving the customer journey.

Funnelll Marketing Analytics Dashboard

So, How can I select the best Lead Generation Tools for my business?

There are a lot of different B2B lead generation tools out there, and it can be tough to decide which one is right for your business. Here are a few things to keep in mind when making your decision:

First, consider what kind of leads you’re looking for. You may need leads that are already interested in your product or service, or need to generate new leads from scratch. There are tools that can help with both, but they tend to work best if you’re clear about what you need.

Second, think about your budget. There are some great inbound lead generation and outbound lead generation tools out there, but they may not have all the features you need. Spend money on the features that you require for your business activities.

Finally, take the time to read reviews, compare features, and giving each service a free trial before making your final decision. There are a lot of lead generation tools out there, and it’s important to find the one that’s right for your business.

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